Privacy Policy - March 12, 2026

Embr Marketing ("we," "us," or "our") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard personal information from our clients and website visitors in Canada, the United States, and the European Union.

We collect information through our website forms and automated tracking technologies. 

Client Information (CRM): When you submit a contact form, your name, business email, and phone number are stored in our Customer Relationship Management (CRM) system. 

We use this data to:

• Respond to your inquiries and provide marketing services.
• Manage our business relationship and project history.
• Maintain records of consent for CASL compliance.

Website Analytics: We use Google Analytics to understand how visitors interact with our site. This collects technical data such as your IP address (anonymized), browser type, and pages visited. 

To provide a seamless experience, we share data with the following categories of service providers: 

1. Analytics Providers: We use Google Analytics to track website performance. Google may use this data to contextualize and personalize ads within its own network.
2. CRM & Email Software: Your contact data is hosted on secure third-party servers managed by our CRM provider to facilitate communication and service delivery.

For residents of the European Economic Area (EEA), we process personal data under the following legal bases: 

• Consent: For marketing communications and non-essential cookies.
• Contract: To fulfill our service agreements with your business.
• Legitimate Interest: For internal business analytics, provided these do not override your fundamental rights.

In compliance with Canada’s Anti-Spam Legislation (CASL), we only send commercial electronic messages with express or implied consent. 

• Unsubscribe: Every marketing email includes a functional unsubscribe link.
• Consent Logs: Our CRM maintains a timestamped record of when and how you provided consent.

California residents have the following rights: 

• Right to Know & Access: Request details on the specific pieces of data we have collected.
• Right to Delete: Request the deletion of your personal information from our CRM and analytics records.
• Right to Opt-Out: We do not sell your personal information. You can opt out of Google Analytics by using the Google Analytics Opt-out Browser Add-on.
• Global Privacy Control (GPC): Our site is configured to automatically honor GPC signals as a valid opt-out request.

Retention: We retain CRM data for as long as you are an active client or for up to 2 years after your last inquiry to comply with CASL. Google Analytics data is retained according to our configured settings (typically 14 months).

Security: We implement industry-standard encryption and access controls to protect data within our CRM.

To exercise any of your privacy rights, please contact us:

Embr Marketing

Email: info@embrmarketing.com

Website: embrmarketing.com